Retail is big business whether on or off line. Being a retailer entails a high level of responsibility on the part of the retailer. Selling on eBay is no different. In case you are trying to become a successful retailer using eBay as your shopfront, but are not quite sure what protocols to follow, I have outlined a few simple steps below that might come handy when the going seem to be getting tough.
Research Your Products: The more you know about your products the better. When you become an expert on what you sell, you have the ability to give a very good description that is capable of wowing your potential buyers. What this does is a high level of patronage and therefore more sales. Imagine running a corner store and not able to serve a customer because you do not have agood grasp of your stock. You will have lost a customer and give your competition the chance to laugh all the way to the bank.
Keep an eye on your competition: Talking about the competition, it is always a good idea to check the listings of all who sell similar items as yours. Check their prices and make sure you are not charging too high or too low. Typical example would be that you are trying to mark up your prices than the other guy while you should be matching the prices. The consumer will always go for the lower price especially if you both are offering the same product at a fixed price.
Pictures: A picture is worth a thousand words. Virtually all listings on eBay these days come with lavish and eye catching graphic displays. If you are working with a drop-shipper thenthey will definitely provide you with the pictures of the items you intend to sell. If you are sourcing your own products from local wholesalers, then you will need a good digital camera to capture the essence of your products for display. It does not cost extra to have a display of your products on eBay, so do not give the competition an excuse to walk all over you.
Feedback: I have bought a few items on eBay and each time I do, the seller does not fail to send me an email thanking me for the purchase and hoping for future transactions. This is good customer service and shows that the seller cares about his customers rather than just seeing them as numbers. Receipts from grocery stores Even have something like ' thank your, please come again ' printed on them. Communicating with yourcustomer after closing a sale is courteous and sending them things like package tracking numbers, shipping company information and postage date without being prompted is a habit that will get you very good feedback on eBay and hence more customers.
Customer Service: Having made your listing, be prepared to field questions from potential customers who may be interested in what you have to sell, but need more information before making a commitment. Since your email is your primary contact information, it would be in your best interest to regularly check it for just those types of email. Better still get an email address that is devoted to emails for your auctions only.
Paying attention to details: Your product listing pages must include virtually anything, and everything that isnecessary to conclude the transaction. Typical examples of what you need to include are cost of mailing the item, whether you can provide insurance or not, who is your most preferred shipper, the countries you can do business with and your returns policy. Things like these are your own terms of use in case you run into a law suit or some other unforeseen "– contingency.
Packaging and mailing: When packing your items, if you are sourcing your products by yourself, try to do a good job of it. Create a very good impression in your customers ' minds by being very professional. You can accomplish This by using the right size of boxes, envelopes and foam or bubble wrap for shock protection. Always use printed labels with the right size of fonts for the destination and return address. Put yourlogo in a prominent position if you have one. Finally, try to mail the package at the rate you already charged your customer.
Selling on eBay does not have to be rocket science for anyone interested in doing it. Take a little bit of good old fashioned customer service, add some bits and pieces of technical know-how and you are on your way. What all these is going to do for you if properly implemented is to provide you with the good reputation that will keep you head and shoulders above your competition.
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